The research
When you paste a product link, the page is read and your market is looked at. This takes a couple of minutes and does not cost credits. You then get the script and the plan to approve. Nothing is rendering yet, and nothing has been charged. An ad sitting at this point is waiting for you, not for us — it shows as Needs review in My ads.The rendering
Once you approve, the ad is made. While that is happening it shows as Making in My ads. How long depends on what you asked for — a 30-second video with captions is more work than a few stills. You do not have to sit and watch. You can close the tab and come back.How you are told
If Ad is ready is switched on under Settings → Notifications, you get an email when a generation finishes. It is on by default. If you make ads in batches, leave it on and stop refreshing.If one seems stuck
1
Check which status it is on
Open My ads and look at the filters. An ad under Needs review is waiting for you to approve the script. That is the most common reason an ad seems to have stalled.
2
Reload the page
The list does not always update itself while you watch it.
3
Treat a long wait as a failure
If an ad has sat on Making far longer than the others you have made, make it again. You are not charged twice — a generation that does not complete does not take your credits. See why an ad fails.