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Short answer: Every route makes the same kind of ad at the same price. The difference is how many choices you make yourself.
  • Autopilot does everything from a product link. Start here.
  • Manual Mode lets you pick the Style, the Playbook and the length.
  • Avatar spokesperson puts a presenter you choose on screen.
Open Create and you are asked one question: how much do you want to steer? The page says it plainly — “Start with a product. Pick how much you want to steer.” Every route makes the same kind of ad. They differ only in how many decisions you make yourself.

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Autopilot

Marked Recommended, and it is the one to start with. You give it a product link. It reads the page, works out who buys this kind of thing, picks the Style and the Playbook, writes the script and makes the ad. You still see the script before anything renders. Nothing is made, and nothing is charged, until you approve it. Use it when you do not yet know what works for your product. How to use Autopilot.

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Manual Mode

“Build it your way.” Same product step, then every control is yours — the Style, the Playbook, the length, the platforms, the claims the ad may use, the call to action. Use it once you have made a few ads and have an opinion. How to use Manual Mode.

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Avatar spokesperson

“Pick a face — it films your ad.” You choose a presenter from a library of faces, then write what they say. Two steps: the avatar, then the script and voice. Use it when you want the same face across several ads so people start to recognise it. How to use a presenter.

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Starting from a product you already added

If you come in from Products and press Make an ad, the Create page opens with that product already chosen — it says “Your product is locked in” at the top. You can still switch route, or press Change product.

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What it costs

Nothing differs by route. The price is set by what you are making, not how you made it.