# UGCFirst Help

> Help and guides for making video and image ads with UGCFirst.

- [What UGCFirst does](https://ugcfirst.com/help/getting-started/what-is-ugcfirst.md): Turn a product link into video and image ads for TikTok, Instagram and YouTube — without filming anything.
- [Get your free score before you spend anything](https://ugcfirst.com/help/getting-started/free-score.md): Paste a product link and find out how much ad potential it has. Free, no card, about two minutes.
- [Make your first ad](https://ugcfirst.com/help/getting-started/first-ad.md): Paste a product link, approve the plan, get a video ad. Around five minutes, and you see the price before anything is charged.
- [Approving your ad, and what it costs](https://ugcfirst.com/help/getting-started/approving-your-ad.md): The review screen is where you decide to spend. What the strategy, the forecast and the total cost actually mean.
- [Add a product](https://ugcfirst.com/help/getting-started/add-a-product.md): Paste a link once and UGCFirst keeps the product on file, so every ad after that starts in one click.
- [Find your way around](https://ugcfirst.com/help/getting-started/the-app.md): What each part of UGCFirst is for, and where to find your credits, your ads and your settings.
- [The ways to make an ad](https://ugcfirst.com/help/creating/four-ways-to-make-an-ad.md): Autopilot, Manual Mode and Avatar spokesperson all make ads. Which one to use, and how much work each is.
- [Make an ad from a product link](https://ugcfirst.com/help/creating/how-to-make-an-ad-from-a-product-link.md): Autopilot reads your product page and makes the ad for you. What it asks for, what it costs, and what you approve.
- [Control every detail in Manual Mode](https://ugcfirst.com/help/creating/how-to-control-every-detail-of-your-ad.md): Manual Mode lets you set the Style, Playbook, length, platforms and claims yourself. What each control does.
- [Make an ad with a presenter](https://ugcfirst.com/help/creating/how-to-make-an-ad-with-a-presenter.md): Avatar spokesperson puts a face on screen to deliver your script. How to pick one and what you can filter by.
- [Which Style should you choose?](https://ugcfirst.com/help/creating/which-style-should-you-choose.md): Style is the visual world your ad lives in. What each of the six does and the products each one suits.
- [Which Playbook should you choose?](https://ugcfirst.com/help/creating/which-playbook-should-you-choose.md): A Playbook is the running order of your ad. What each of the eight does and when it is the right one.
- [What credits are and what everything costs](https://ugcfirst.com/help/billing/what-are-credits.md): Credits are how you pay for ads in UGCFirst. What each kind of ad costs, and how to work out what you need.
- [Which plan you need](https://ugcfirst.com/help/billing/plans-and-what-they-cost.md): What each UGCFirst plan costs, how many credits it includes, and how to tell which one fits what you are making.
- [Buying extra credits](https://ugcfirst.com/help/billing/buying-credit-packs.md): How to buy a credit pack when you run low, what each pack costs, and why pack credits never expire.
- [Stopping an ad costing more than you expected](https://ugcfirst.com/help/billing/cost-controls.md): Cost controls let you set a credit ceiling per run. If an estimate goes over it, UGCFirst pauses and asks first.
- [Do credits expire?](https://ugcfirst.com/help/billing/do-credits-expire.md): Credits you buy as a pack never expire. Plan credits roll over up to a limit. Exactly how that works.
- [Changing or cancelling your plan](https://ugcfirst.com/help/billing/change-or-cancel-your-plan.md): How to upgrade, downgrade or cancel, and exactly what happens to your credits when you do.
- [Payments, cards and invoices](https://ugcfirst.com/help/billing/payments-and-invoices.md): Where to find your invoices, how to change the card on file, and what happens if a payment fails.
- [Finding and downloading your ads](https://ugcfirst.com/help/managing/where-to-find-and-download-your-ads.md): My ads holds everything you have made. How to filter it, preview an ad and download the file.
- [Adding and reusing products](https://ugcfirst.com/help/managing/adding-and-reusing-products.md): Products keeps every product you have imported, so the research is done once and reused for every later ad.
- [Browsing Styles and Playbooks](https://ugcfirst.com/help/managing/browsing-styles-and-playbooks.md): Explore shows every Style with a real example ad, and the eight Playbooks. The quickest way to decide what to make.
- [Why did my ad fail?](https://ugcfirst.com/help/troubleshooting/why-did-my-ad-fail.md): What happens to your credits when an ad fails, and what to change before you try again.
- [We could not read your product link](https://ugcfirst.com/help/troubleshooting/why-couldnt-we-read-your-product-link.md): Why some product pages cannot be read, and the three ways round it.
- [How long does an ad take?](https://ugcfirst.com/help/troubleshooting/how-long-does-an-ad-take.md): What the Making status means, how you are told when an ad is ready, and what to do if one seems stuck.


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