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Short answer: Explore shows every Style with a real ad playing in each tile, and the eight Playbooks below them. Press Use this style to start an ad with it.
  • Not sure? Press Let autopilot choose.
  • The previews were made for other products. Read them for the feel.
Explore answers one question: “What should your ad feel like?” It is a gallery of every visual Style with a real ad playing in each tile, and underneath, the eight Playbooks. It is the fastest way to decide what to make, because you are looking at finished ads rather than reading descriptions of them. Each tile is a real ad made with UGCFirst, labelled with the product it was made for. Hover a tile and it plays. Under each one is Use this style, which takes you straight into making an ad with it. Two tiles are marked Coming soon — those are not available yet.

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The Playbooks

Below the gallery, the eight Playbooks are listed with a one-line description each. They are the story shapes: Authentic Testimonial, Problem / Solution, Product Spotlight, Day in the Life, Rapid-Fire Listicle, Unboxing, Us vs Them Comparison and Pattern Interrupt. Which Playbook to choose goes through them properly, with the running order of each.

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If nothing jumps out

There is a Let autopilot choose option at the end of the gallery. Autopilot picks the Style your market responds to, which for a first ad is usually a better bet than a hunch.

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What the previews are and are not

The previews are real ads, not mock-ups. But they were made for those products, not yours — “your ad adapts to your product, your market, your claims.” So read them for the feel, not as a promise of what your ad will contain. A Cinematic ad for a fragrance and a Cinematic ad for a power tool look like relatives, not twins.