The Styles
Natural UGC — a real person, a real room, a real recommendation. Phone-native framing, imperfect but believable. Suits everyday products where trust carries the sale. If you only ever use one, use this one. Cinematic — controlled lighting, polished product movement, premium composition. Macro detail and slow motion. Suits beauty, skincare, tech, jewellery and fragrance — anything where the product should look expensive. Talking Object / Pet — the product, a mascot or a pet does the talking. Playful. Suits gifts, novelty, pet and children’s products. Clay Motion — a tactile, clay-like animated world with playful transformations. Suits toys, food and drink, and colourful or youthful brands. Anime / Manga — expressive faces, dynamic angles, speed lines. Built for crowded feeds and younger buyers. One warning the app gives: the product has to stay legible, and this Style is a poor fit for strong health or beauty transformation claims. Avatar Spokesperson — a consistent host presenting straight to camera. This one is its own route rather than a Style you pick inside the others — see making an ad with a presenter.If you are making image ads
Image ads have their own two Styles. You see them in Manual Mode when you choose Image ads. Static Graphic — a bold designed graphic with words on it. Suits offers, comparisons and calling out a feature. Lifestyle Photo — your product in a real setting that people want to be in. Suits clothing, home, lifestyle and accessories.Two more on the way
Brick-Built Toy and Storybook Animated both show as coming soon. They are not available yet.How to decide
Start with what the product needs doing to it.
You can see every Style with a real example ad under Explore — see browsing Styles and Playbooks.