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Short answer: Manual Mode hands every choice back to you: the Style, the Playbook, the length, the platforms, and which claims the ad may use. It costs the same as Autopilot. The optional market check costs a little extra.
  • Use it once you have made a few ads.
  • You still approve the script before anything is made.
Manual Mode gives you the same ad engine as Autopilot with every decision handed back to you. “Pick the product, the style, and every control.” It is worth using once you have made a few ads and have a view on what works. Before that, Autopilot’s guesses are usually better than a beginner’s.

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What it costs

The same as any other route — see the credit costs. One extra option here costs more, and it is called out below.

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The controls

You pick your product first, the same way as in Autopilot. Then: Output — Video, Image ads or Campaign. Style — the visual world the ad lives in. Five to choose from in Manual Mode. Which Style to choose. Playbook — the story beats, shown as the actual running order, for example Hook → Product proof → Benefit proof → Objection answer → Soft CTA. Which Playbook to choose. Duration — 10, 15, 20, 25 or 30 seconds. Platforms — TikTok, Meta (Reels), YouTube Shorts or Instagram. This sets the shape and pacing. Claims the ad may use — the claims read off your product page, listed so you can untick anything you do not want said. Worth reading. Anything left ticked can end up in the script. Call to action and Offer — both optional. Leave them empty and a sensible one is written for you.

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The market validation add-on

Validate against the market adds 10 credits. It researches your market and forecasts how the ad is likely to perform, and shows you that before you spend credits on making it. Turned off, you go straight to your spec. Worth the 10 credits when you are about to spend 100 on a video you are unsure about.

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Before anything renders

The button says Make my ad, and underneath it says “You’ll review the script before anything renders.” That is accurate — there is still an approval step. It is a screen headed Your script. You can change any line, or ask for a different take. When it reads right, press Looks good — start filming. For image ads the screen is Your design, and the button is Looks good — generate.