Comparison

UGCFirst vs Arcads — Research-First Ads, Lower Cost.

Arcads charges ~$11 per video with no free tier. A full UGC video on UGCFirst runs about $9 (image ads from ~$1.50) — and we research your product and market first, with Autopilot, product-in-hand, captions, and campaigns from one link. Start with Hook at $14.99/mo.

Cancel or downgrade anytime

Is UGCFirst cheaper than Arcads?

Yes — modestly. A full UGC video costs about $9 on UGCFirst vs ~$11.00 on Arcads, and image ads start around $1.50. The bigger win is research-first generation, Autopilot, and product-in-hand included on every plan.

Feature Comparison

Head-to-Head Comparison

Cheapest plan
UGCFirst$14.99/mo (Hook, 120 credits)
Arcads$110/mo (10 videos)
Cost per video
UGCFirstfrom ~$9/video (or ~$1.50 per image ad)
Arcads$11.00
Free tier
UGCFirstNo free plan — cancel or downgrade anytime
ArcadsNo free tier
Researches product + market first
UGCFirstYes — before every ad
ArcadsNo
Auto captions
UGCFirst10 credits add-on, burned in
ArcadsNot included
Built-in editor
UGCFirstCaption styles, trim
ArcadsNo editor
URL-to-video
UGCFirstYes (Autopilot)
ArcadsNo — manual setup
Product-in-hand
UGCFirstYes, on all plans
ArcadsNot offered
Script generation
UGCFirstAI + manual editing
ArcadsAI scripts
Languages
UGCFirst29+
ArcadsLimited
Social scheduling
UGCFirstIncluded
ArcadsNot available
Video models
UGCFirstSeedance 2.0, Veo 3.1, Kling, OmniHuman
ArcadsProprietary
Avatars
UGCFirstBudget → Premium tiers
ArcadsAvatar library
Campaign mode
UGCFirstRiff+ plans (multi-asset waves)
ArcadsAvailable
Funding
UGCFirstBootstrapped
Arcads$16M seed (Bain Capital)

A Lower Cost Of Entry

Arcads starts at $110/mo with no free tier. UGCFirst starts at $14.99.

UGCFirst Pricing

  • Hook$14.99/mo · 120 credits
  • Riff$39/mo · 480 credits (Most Popular)
  • Encore$89/mo · 1200 credits
  • What's a credit?image ad = 10 · avatar = 20 · full UGC ≈ 60

Arcads Pricing

  • FreeNo free tier
  • Starter$110/mo (10 videos, $11/ea)
  • Growth$250/mo (25 videos, $10/ea)
  • Scale$500/mo (60 videos, $8.33/ea)

No $110 entry barrier — and every plan researches your product before it generates. Credits roll over while you stay subscribed.

Credit Where It's Due

Arcads has been in market longer. Here's what they do well:

Established brand

Been in market longer with $16M in funding

AI script generation

Solid AI-powered script writing

Avatar library

Selection of AI avatars for videos

Batch generation

Create multiple videos at once

What You Get With UGCFirst That Arcads Doesn't Offer

1

Auto captions — 10 credits add-on.

Arcads doesn't include captions — you need external tools. UGCFirst offers auto-captions for just 10 credits, burned directly into your video with multiple style options.

2

One-click Autopilot.

Paste your product URL. That's it. UGCFirst researches your product and market, writes the script, and delivers a finished ad. Arcads requires manual setup every time.

3

Product-in-hand videos.

Show your actual product being held and used. A key UGC format that Arcads simply doesn't offer.

4

Low-risk entry — $14.99, no lock-in.

Start with Hook for $14.99/mo, cancel or downgrade anytime, no lock-in. Arcads has no free option and starts at $110 before you see a single video.

5

Social scheduling built in.

Generate → schedule → post. All in one place. Arcads makes you download and post manually every time.

6

Built-in caption editor.

Customize caption styles, positioning, and timing. Arcads has no editor — what you get is what you get.

The Honest Recommendation

Choose Arcads if:

  • You're already locked into their ecosystem
  • You have $500+/mo budget and need high volume
  • Brand recognition matters to your procurement team
  • You don't need captions, product-in-hand, or editing

Choose UGCFirst if:

  • You want a lower cost per ad (UGC ~$9, image ads from ~$1.50)
  • You need auto-captions without external tools
  • You want Autopilot — paste a link, we research it and make the ad
  • You need product-in-hand content
  • You want to start small — Hook is $14.99/mo, cancel anytime
  • You're a dropshipper who needs fast, research-backed creatives

Frequently Asked Questions

Lower Cost. More Included. Start With Hook.

Paste a product URL — we research it and deliver a finished UGC ad in minutes. Start with Hook at $14.99/mo. Cancel or downgrade anytime.

Cancel anytimeDowngrade anytimeUnder 2 minutes

Already on Arcads? Get research-first ads from one link — and a lower cost per ad.