> ## Documentation Index
> Fetch the complete documentation index at: https://ugcfirst.com/help/llms.txt
> Use this file to discover all available pages before exploring further.

# Make an ad with a presenter

> Avatar spokesperson puts a face on screen to deliver your script. How to pick one and what you can filter by.

> [!TIP]
>
> **Short answer:** Avatar spokesperson puts one presenter on screen, talking about your product. Pick a face from the library, or describe or upload your own, then write what they say.
>
> * The price depends on the length and on Standard or Premium. The **Generate** button shows it.
> * Which faces you can use depends on your plan.
> * Match the face to who buys the product.

A spokesperson ad is one person talking straight to camera about your product. *"Pick a face — it films your ad."*

It is a good fit when you want the same face across several ads, so people start to recognise your brand, or when what you are selling needs explaining rather than showing.

## What it costs

The price depends on two things: how long the ad runs, and which quality you pick, **Standard** or **Premium**. The **Generate** button shows the exact number before you spend anything. A short ad costs less than a full UGC video. A longer one can cost more. See the [credit costs](https://ugcfirst.com/help/billing/what-are-credits.md). Which faces you can pick from depends on your plan; [the plans page](https://ugcfirst.com/help/billing/plans-and-what-they-cost.md) shows what each one includes.

## The two steps

The page shows them at the top: **1 Avatar**, then **2 Script & voice**.

**1. Pick a face**

There is a library of ready-made presenters. Each one shows a name, the market they read as, the kind of product they suit, and how many different looks they have.

**2. Narrow it down**

The filters sit in a column beside the faces. On a phone, press **Filters** to open them. You can filter by **Gender**, **Age**, **Skin tone**, **Category**, **Market**, **Modesty** and **Energy**.

Energy is the one people skip and shouldn't. **Calm & credible** and **Expert explainer** suit anything where trust matters. **Warm** suits home and family products. **Hyped** suits a younger, faster feed.

**3. Or make your own**

Three tabs sit above the library. **My avatars** is the ready-made set. **Describe your own** builds a presenter from a written description. **Upload a photo** uses a face you supply.

**4. Write what they say**

Step two is the script and the voice. As everywhere else, you see it before anything renders.

## Picking a face that fits the buyer

Match the presenter to who buys the product, not to who you find most appealing. The **Market** filter exists for this. An ad aimed at buyers in the Gulf and an ad aimed at buyers in the US work better with different faces, and the difference is usually larger than people expect.

## If you want a face in a different Style

Avatar spokesperson is its own route, not a Style you pick inside the others. For the Styles, see [choosing a Style](https://ugcfirst.com/help/creating/which-style-should-you-choose.md).


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